Category Archives: Branding in Fandom

Brands pervade every nuance of our everyday lives – and fandom is no exception…

Branding in Fandom: Moon and Mouse

Competition is often perceived as something negative. The concept of rivalry is intuitively counterproductive to a particular idea of co-operation. One of the biggest risks with turning something into a competition or a competitor is that it seems to automatically … Continue reading

Posted in Branding in Fandom, Issue Forty-Five | Tagged , , , , | Leave a comment

Branding in Fandom: I Will Always Love You

Happy (Belated) St Valentine’s Day! When I realised exactly what date this issue would be going live on, I instantly pitched the idea of a romance themed article to my beloved but highly dubious Editor. Their concern was, and quite … Continue reading

Posted in Branding in Fandom, Issue Forty-Three | Tagged , , , , , | 2 Comments

Branding in Fandom: The Distinguished Competition

To kick off our adventures in this series, I decided to start with two of quite possibly the best known brand names in the entertainment industry – Marvel and DC Comics. Both were founded in the 1930s, both have undergone … Continue reading

Posted in Branding in Fandom, Issue Forty-Two | Tagged , , , , , | Leave a comment

Branding in Fandom: An Introduction

From household names which have been established for centuries to their lesser known counterparts, brands are now a part of our everyday life. From the moment we wake up in the morning (or, in some cases the afternoon) to the … Continue reading

Posted in Branding in Fandom, Issue Forty-One | Tagged , , | Leave a comment