Tag Archives: dreamworks

Branding in Fandom: Moon and Mouse

Competition is often perceived as something negative. The concept of rivalry is intuitively counterproductive to a particular idea of co-operation. One of the biggest risks with turning something into a competition or a competitor is that it seems to automatically … Continue reading

Posted in Branding in Fandom, Issue Forty-Five | Tagged , , , , | Leave a comment

Snowball and Fun Times: Rise of the Guardians

When it comes down to it, there are really only two companies when it comes to animated movies aimed at children and their families. Well, okay, so there’s not and I’m really generalising here but go with the flow, alright, … Continue reading

Posted in Film/Movie, GUST, Issue Twenty-Three, Reviews | Tagged , , , , , , , | Leave a comment